Yeon is a product of childhood imagination that has manifested decades later. N and Michelle, sisters and founders, recognized the power of righteous and boundless creation at an early age. Together, they created a narrative of characters that propelled technology without exploitation, which made room for human connection and good. These fundamentals will always be one with the company.

Therefore, Yeon's process is personal and tender. Every design, vendor, finished product, and campaign reflects this tenet.